1.1 Background of the Study
Maternal mortality remains a critical public health issue in Nigeria, with thousands of women dying each year from complications related to pregnancy and childbirth. In Bauchi State, including Katagum Local Government Area, maternal health challenges are exacerbated by factors such as inadequate healthcare facilities, poverty, and cultural barriers to seeking medical help (Bawa & Mohammed, 2023). As a cultural and entertainment hub, Hausa films have the power to influence public attitudes toward health practices, particularly in rural areas where health literacy may be low (Aminu & Ibrahim, 2023).
Hausa films, a major part of the Nigerian film industry known as Kannywood, have a long history of reflecting and shaping societal attitudes. They can serve as a critical medium for addressing health issues, as they not only entertain but also inform and educate audiences on important issues, such as maternal health (Alhassan & Yusuf, 2024). The representation of maternal mortality in these films can influence attitudes toward seeking medical assistance during pregnancy, highlighting the importance of antenatal care and safe delivery practices (Abdullahi & Bello, 2023).
1.2 Statement of the Problem
Despite the potential of Hausa films to address health issues, maternal mortality remains a persistent problem in Katagum. The role of Kannywood films in shaping public awareness and behavior regarding maternal health is insufficiently explored. This study seeks to understand how Hausa films address maternal mortality and whether their content influences community perceptions and behaviors related to maternal health (Sadiq, 2023).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study will shed light on the role of Hausa films in addressing maternal mortality, offering recommendations for filmmakers, health organizations, and policymakers to use media more effectively to tackle health challenges.
1.7 Scope and Limitations of the Study
The study focuses on how Hausa films are used to address maternal mortality in Katagum Local Government Area, Bauchi State.
1.8 Operational Definition of Terms